Press Releases Services from USA Marketing Associates

Press releases sent to a wide range of publications is one of the most cost-effective marketing tools available today. Using releases as part of your marketing strategy helps a company to gain an edge over the existing players in the industry, while building credibility.

Well written and frequently distributed press releases can dramatically increase market awareness, expose the company to the masses, and greatly enhance the image of a company. For emerging companies to gain an edge over their competition, it is vital that they build credibility through distributing press releases of their new products or services.
Keep in mind that advertising controls the message while press releases do not, and because of this, press releases create a feeling of trustworthiness towards a company. Many times readers see an ad and they know that what they are reading is overblown hype. Most readers are more likely to trust press releases placed by independent authorities such as editors, columnists, reporters or broadcasters.

Without a doubt, it is these same authorities that are directly influenced by good public relations and specifically a well written press release.
Including press releases as part of your PR campaign will create market exposure, and establish good standing with editors and analysts. . Unlike any other marketing activity, effective use of press releases can emphasize and support building value in a product or service. Using press releases is probably the most beneficial marketing tool available for a young company launching new products (or services) that requires high quality exposure.

Professionally written press releases can make the difference between a successful release and one that gets no notice at all. While there are many factors that help a press release become successful, the delivery technique is critical. Make sure to do the research so that your press releases end up on the desk of your target market publications.

Key points to keep in mind when sending press releases as part of your campaign.

Lead-time The time a press release is written and put in the mail, until it appears in the media can often take two to three months.

Take-the-time Take the time to find out the editor’s names and the mailing address for the magazine that the press release is being sent.

Follow-up Follow up with a phone call to the magazines editorial office and verify that the editor is the right person to send your releases to. Many times it is not.

Add-a-photo If appropriate, always include a photo of your product. Editors like to see a photo of what the press release is about. If the release is used, a photo with the release has more stopping power.

Build-momentum Don’t just send one press release, make a plan to send press releases monthly as an integral part of your marketing plan. Just make sure your press releases are newsworthy.

For a FREE evaluation and analysis of your site, please contact us at 1- 800-443-2133