Press Releases

A well-written Press Release will expose the company to the masses, greatly enhance the image of a business or product in the mind of the public, and create new sales leads.

Publicity through distribution of press releases is one of the most cost-effective marketing tools. It is probably the ONLY marketing technique that builds credibility. To gain an edge over the competition, it is vital for a business to build credibility through public relations.

Why Public Relations?

Unlike advertising that can be interpreted by readers as overblown hype, PR creates credibility through editors, analysts, reviewers, etc. Most readers are more likely to trust independent authorities such as reviewers, columnists, reporters or broadcasters. Effectively, it is these same press authorities that are directly influenced by good public relations and specifically by a well-written press release.

Unlike any other marketing activity, effective press coverage can emphasize and support building value in a product or service. We highly recommend distribution of press releases when companies are launching a new product (or service) that requires high quality exposure.

As a PR agency, our goal is not to sell editors on a product or service. Rather, our focus is to provide news and features that interests the readers. Through an on-going PR campaign, we can successfully promote the followings about a product and/or service:

• How will the product/service change the marketplace?
• Who has used it effectively?
• Who will most benefit from it?
• What is the value proposition?
• When will it be widely available?
• What are the unique features, benefits and specifications

At USA Marketing, we can make all this happen very effectively at a fraction of the cost of an ad placement. As PR professionals, we have a proven track record in handling and promoting our clients’ press and public relations affairs. We have an established editorial base and the confidence to build new editor relationships from scratch. Our press relationship is evidenced by the quality and volume of placements we have achieved over the years.

For more information on our Public Relations services, please call us at 800-443-2133.