Public Relations

Public Relations is the most cost effective marketing tool that builds credibility. PR is a marketing strategy that helps companies gain an edge over the existing players in the industry, while building credibility. Well-written and frequent press releases can dramatically increase the market awareness, expose the company to the masses, and greatly enhance the image of a company.

With an effective PR campaign, we create market exposure, and establish credibility with editors and analysts through the development of comprehensive press and public relations. Our typical PR campaign includes the following elements:

• Writing and Distributing Press Releases
• Developing Press Kits
• Arrange Press Tours
• Writing and Publishing Articles

Unlike any other marketing activity, effective public and press relations can emphasize and support building value in a product or service. PR is probably the most cost effective marketing tool for a young company launching new products (or services) that requires high quality exposure. There is no other marketing tool that can create more credibility than a full-page article with photo in a trade publication. Especially articles written by third parties (customers, success stories, testimonials, etc.) can garner respect and value for a product.

As a PR agency, our goal is not to “sell” editors on a product or service. Rather, our focus is to provide news and features that interests the readers. Through a PR campaign, we promote the followings about a product and/or service:

• How will the product/service change the marketplace?
• Who has used it effectively?
• Who will most benefit from it?
• What is the value proposition?
• When will it be widely available?
• What are the unique features, benefits and specifications?

At USA Marketing, we can make all this happen very effectively at a fraction of the cost of an ad placement. As PR professionals, we have a proven track record in handling and promoting our clients’ press and public relations affairs. We have an established editorial base and are confident to build new editor relationships from scratch. Our press relationships are evidenced by quality and volume of placements we have achieved over the years.

For more information on our Public Relations services, please call us at 800-443-2133.